Digital advertising with Ink – we are travel media

Our digital platforms create advertising opportunities for brands to interact with passengers at every step of the journey. From targeted campaigns on air travel documents and boarding pass advertising to innovative engagement opportunities, our digital travel media will exceed your expectations.

Targeted Advertising

We create prominent advertising opportunities for brands on essential travel documents, targeted directly into the hands of passengers.

We can build highly targeted campaigns with powerful selection and segmentation options:

  • Origin & Destination
  • Gender
  • Age
  • Nationality
  • Date of travel
  • Fare class
  • Frequent Flyer Status

Our media is at the heart of the passenger’s journey and is present at the most significant moments of their trip.

Booking confirmation emails

A vital transactional email with high open, dwell and interaction rates – this is the email that the passenger receives at the point of booking to confirm their flights. Advertisers on this email have the perfect opportunity to engage with passengers in the early planning stages of their travel.

Itinerary emails

Once a booking is confirmed, itineraries and reminder emails are sent in the lead up to a passenger’s departure. These are high visibility media with a high open rate.

Print-at-home boarding cards

During a trip, a traveller will look at their boarding pass at least four times. It’s kept safe, it’s read frequently and it’s one of the most effective media spaces.

Partners using this solution

Travel apps

The smart phone is an essential life tool for modern travellers and has brought new levels of information, interaction and engagement to passengers. As mobile phones are checked up to 1,500 times a week and used for more than 3 hours a day, airline mobile apps are designed to connect to passengers throughout their journey.
 
Available on both iOS and Android platforms, airline apps provide advertisers with fully integrated advertising opportunities, including on the electronic boarding pass.

Unique segmentation options

  • Origin & Destination
  • Gender
  • Age
  • Nationality
  • Date of travel
  • Fare class
  • Frequent Flyer Status

Partners using this solution

Reach your audience on board

Time and attention are the holy grail for advertisers; on board a plane, passengers have both.  Our Wi-Fi portal and IFE solutions allow advertisers to become part of that onboard entertainment experience:
 

  • Video advertising pre-rolls
  • Embedded Audio-visual content
  • Wi-Fi entry page sponsorship
  • Sponsored content for IFE and Wi-Fi portals

Partners using this solution

Get online

Reach a premium audience through exclusive advertising placement on airline homepages and through our proprietary online content hubs and apps.
 
We create highly targeted and effective media campaigns within different sections of our airline portals, based on our passenger profile algorithms.
 

  • Airline home pages
  • Airline mobile site pages
  • Airline magazine web pages
  • Airline magazine mobile and tablet apps

Partners using this solution

Want to know more? Talk to us.










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