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Vera for Virgin Atlantic
Ink was entrusted with enhancing the coolest British brand in the skies with an all-round media solution.
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Ink Head Office
Blackburn House,
Blackburn Rd,
London, NW6 1RZ
From fully responsive websites to social media campaigns, we engage customers on every platform to provide a holistic brand experience. Our digital content is on all of today's main channels and inspires travellers to browse, plan and book again.
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We believe in the importance of quality digital presence as the internet needs content every bit as good as print. Our digital experts are at the forefront of online trends, constantly updating to industry best practice and consulting each partner to provide the best for their online offering.
We are the masters of creating on-brand content across all platforms that grabs customers' attention at precisely the right time. Whether web, video or social, we maximise engagement with personalised itineraries, trending travel stories and online polls. We craft our digital content to inspire consumers and keep that ever important positive and controlled conversation going between brands and passengers.
From savvy social media content or a digital editorial hub, we produce a range of solutions for American Airlines. Three inflight publications come together on americanway.com to provide an online space for our award-winning editorial on behalf of the airline. Intriguing destination features about their extensive network sit side-by-side with trend pieces, arts stories and food and drink articles. We also continue to connect with passengers through crafting positive content for American’s huge social media following.
Relaunched in May 2018, SilverKris.com is a streamlined, user-friendly travel site directed at upscale travellers.
Featuring informative listicles, thought-provoking longform stories and up-to-date city guides on the Singapore Airlines network, the website offers up everything a traveller needs in a timely, beautifully-presented manner. Naturally there is a great emphasis on Singapore itself, with local writers presenting itineraries and exciting events happening in the country regularly. The website also plays host to a range of videos that showcase the airline’s beautiful destinations.
unitedmags.com is an online hub showcasing the compelling content we create exclusively for United Airlines' magazine Hemispheres. From the 30-minute “Three Perfect Days” travel documentaries we shoot, direct and produce, to the intriguing international dispatches and fascinating interviews we write, the website and its associated social media channels provide a holistic content solution.
atlas.etihad.com is the online sister of the award-winning Atlas magazine for Etihad Airways. As well as print editorial re-imagined online, the website encompasses inspiring travel videos on everything from fashion to surfing, and curated lists of the best things to do, from brunch spots to parks around the world.
Our own experts craft inspiring, well-written and SEO-rich destination guides and travel articles for easyJet’s website, easyjet.com, as well as engaging video and imagery for social media. We work closely with easyJet on digital campaigns, ensuring consistent quality and tone across all platforms.
We run the amtrakthenational.com, the digital version of Amtrak’s on-board magazine, The National. Our dedicated team optimize the magazine’s exclusive content for the web and run associated Facebook, Instagram and Twitter pages to help widen the brand’s readership. As well as sharing on The National’s own accounts, we also work with Amtrak to provide imagery and stories for their core social channels.
waytogo.com is the online guide to Cebu Pacific’s inflight magazine Smile. The website features Smile’s engaging editorial, as well as exclusive, web-only travel features and videos made with our trusted destination experts from around the world. Plus, our social media activity for the airline keeps their three million+ followers entertained.
Norwegian is one of the most innovative, fastest-growing travel providers in the industry, so our dedicated, in-house team work closely with the airline to develop and define the right digital offering for their brand. We offer expert, creative advice on the best ways for Norwegian to reach their passengers online at every step of the journey, and continually produce and update unique destination guides for their website.
From picture galleries about the airline’s new destinations, to quirky Facebook polls and catchy Instagram captions, we engage Eurowings’ online followers daily. We also create big social media campaigns, such as the highly successful #voteandfly campaign that got Eurowings’ social media audience involved in choosing the airline’s next flight routes.
Partnering with Ink has proved to us why they lead in travel media. As experts in editorial storytelling, content creation and media sales, together we have enhanced the passenger experience for our loyal customers and they have exceeded our expectations as a partner already.
After publishing American Way in-house for more than 40 years, breaking the status quo and choosing to work with Ink was absolutely the right decision. They've not only successfully interpreted the American Airlines brand, but given the airline and our passengers a media offering that we can be truly proud of.
Ink was entrusted with enhancing the coolest British brand in the skies with an all-round media solution.
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Read moreeasyJet is the favourite airline of a generation of smart travellers, and easyJet Traveller is its magazine.
Read moreInk was tasked with producing a five-star inflight magazine to match Etihad’s five-star service.
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Hi, I'm the Editorial Director at Ink's London HQ. I'm proud of my team's creative output and storytelling abilities across digital and print - and mildly jealous of their work trips. Check out our latest travel explorations around the globe.
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