01
Putting a destination on the map
The first-ever travel documentary that we produced for United Airlines, back in 2018, centred on Springdale in the US.
Read more
From fully responsive websites to social media campaigns, we engage customers on every platform to provide a holistic brand experience. Our digital content is on all of today's main channels and inspires travellers to browse, plan and book again.
Get in touchWe believe in the importance of quality digital presence as the internet needs content every bit as good as print. Our digital experts are at the forefront of online trends, constantly updating to industry best practice and consulting each partner to provide the best for their online offering.
We are the masters of creating on-brand content across all platforms that grabs customers' attention at precisely the right time. Whether web, video or social, we maximise engagement with personalised itineraries, trending travel stories and online polls. We craft our digital content to inspire consumers and keep that ever important positive and controlled conversation going between brands and passengers.
From savvy social media content to an inspiring digital editorial hub, we produce a range of solutions for American Airlines. Three inflight publications come together on americanway.com to provide an online space for our award-winning editorial on behalf of the airline. Intriguing destination features covering their extensive network sit side-by-side with trend pieces, arts stories, and food and drink articles. We also continue to connect with passengers through crafting positive content for American’s huge social media following.
Relaunched in May 2018, silverkris.com is a streamlined, user-friendly travel site directed at affluent travellers.
Featuring informative listicles, thought-provoking longform stories and up-to-date city guides on the Singapore Airlines network, the website has everything a traveller needs. Naturally there is a strong emphasis on Singapore itself, with informed local writers regularly presenting itineraries and exciting events from the country. A range of videos showcase the airline’s beautiful destinations.
hemispheresmags.com is an online hub showcasing the compelling content we create exclusively for United Airlines' magazine Hemispheres. From intriguing international dispatches to the interviews we write, to the website and its associated social media channels – we provide a holistic content solution.
atlas.etihad.com is the online sister of the award-winning Atlas magazine for Etihad Airways. As well as print editorial re-imagined online, the website encompasses inspiring travel videos on everything from fashion to surfing, and curated lists of the best things to do in Etihad destinations, from tasty brunch spots to beautiful parks around the world.
We run amtrakthenational.com, the digital version of Amtrak’s on-board magazine, The National. Our dedicated team optimise the magazine’s exclusive content for the web and run associated social media pages to help widen the brand’s readership. As well as sharing on The National’s own accounts, we also work with Amtrak to provide imagery and stories for their core social channels.
waytogo.ph is the online guide to Cebu Pacific’s inflight magazine Smile. The website features Smile’s engaging editorial, as well as exclusive, web-only travel features and videos made with our trusted destination experts from around the world. Plus, our social media activity for the airline keeps their three million+ followers entertained.
Norwegian is one of the most innovative, fastest-growing travel providers in the industry, so our dedicated, in-house team work closely with the airline to develop and define the right digital offering for their brand. We offer expert, creative advice on the best ways for Norwegian to reach their passengers online at every step of the journey, and continually produce and update unique destination guides for their website as well as unique social campaigns.
From picture galleries about the airline’s new destinations, to quirky Facebook polls and catchy Instagram captions, we engage Eurowings’ online followers daily. We also create big social media campaigns, such as the highly successful #voteandfly campaign that got Eurowings’ social media audience involved in choosing the airline’s next flight routes.
Partnering with Ink has proved to us why they lead in travel media. As experts in editorial storytelling, content creation and media sales, together we have enhanced the passenger experience for our loyal customers and they have exceeded our expectations as a partner already.
After publishing American Way in-house for more than 40 years, breaking the status quo and choosing to work with Ink was absolutely the right decision. They've not only successfully interpreted the American Airlines brand, but given the airline and our passengers a media offering that we can be truly proud of.
The first-ever travel documentary that we produced for United Airlines, back in 2018, centred on Springdale in the US.
Read moreDevelop a new and unique creative format that will drive passenger engagement with Norwegian Air’s route network.
Read moreIn the summer of 2019, we created a digital-first, 360-degree campaign designed to inspire easyJet passengers to visit Turin.
Read moreIn 2017, Hungary Tourism challenged Ink to help them increase the number of US visitors to Hungary. Over the next two years, our cross-platform campaign targeted passengers from two of the largest airlines on the planet, United and American Airlines, with a combination of video, magazine editorial and social support.
Read moreInk was entrusted with enhancing the coolest British brand in the skies with an all-round media solution.
Read moreInk set up the partnership between Sir Richard Branson’s Virgin Atlantic and actor Ryan Reynolds’ Aviation Gin.
Read more