Putting a destination on the map
The first-ever travel documentary that we produced for United Airlines, back in 2018, centred on Springdale in the US.Read more
From savvy social media content to an inspiring digital editorial hub, we produce a range of solutions for American Airlines. Three inflight publications come together on americanway.com to provide an online space for our award-winning editorial on behalf of the airline. Intriguing destination features covering their extensive network sit side-by-side with trend pieces, arts stories, and food and drink articles. We also continue to connect with passengers through crafting positive content for American’s huge social media following.
Relaunched in May 2018, silverkris.com is a streamlined, user-friendly travel site directed at affluent travellers.
Featuring informative listicles, thought-provoking longform stories and up-to-date city guides on the Singapore Airlines network, the website has everything a traveller needs. Naturally there is a strong emphasis on Singapore itself, with informed local writers regularly presenting itineraries and exciting events from the country. A range of videos showcase the airline’s beautiful destinations.
hemispheresmags.com is an online hub showcasing the compelling content we create exclusively for United Airlines' magazine Hemispheres. From intriguing international dispatches to the interviews we write, to the website and its associated social media channels – we provide a holistic content solution.
atlas.etihad.com is the online sister of the award-winning Atlas magazine for Etihad Airways. As well as print editorial re-imagined online, the website encompasses inspiring travel videos on everything from fashion to surfing, and curated lists of the best things to do in Etihad destinations, from tasty brunch spots to beautiful parks around the world.
We run amtrakthenational.com, the digital version of Amtrak’s on-board magazine, The National. Our dedicated team optimise the magazine’s exclusive content for the web and run associated social media pages to help widen the brand’s readership. As well as sharing on The National’s own accounts, we also work with Amtrak to provide imagery and stories for their core social channels.
waytogo.ph is the online guide to Cebu Pacific’s inflight magazine Smile. The website features Smile’s engaging editorial, as well as exclusive, web-only travel features and videos made with our trusted destination experts from around the world. Plus, our social media activity for the airline keeps their three million+ followers entertained.
Norwegian is one of the most innovative, fastest-growing travel providers in the industry, so our dedicated, in-house team work closely with the airline to develop and define the right digital offering for their brand. We offer expert, creative advice on the best ways for Norwegian to reach their passengers online at every step of the journey, and continually produce and update unique destination guides for their website as well as unique social campaigns.
From picture galleries about the airline’s new destinations, to quirky Facebook polls and catchy Instagram captions, we engage Eurowings’ online followers daily. We also create big social media campaigns, such as the highly successful #voteandfly campaign that got Eurowings’ social media audience involved in choosing the airline’s next flight routes.
Hi, I'm the Editorial Director at Ink's London HQ. I'm proud of my team's creative output and storytelling abilities across digital and print - and mildly jealous of their work trips. Check out our latest travel explorations around the globe.Visit our Instagram account