Advertising and Markets

With the new year comes exciting new partnerships, projects and publications. As the annual airline passenger number figures are to be released in mid-January 2017, Ink’s audience figure is set to go beyond 800 million.

Inflight audiences offer unique consumer engagement: away from the distractions of their emails and mobiles, passengers are free to truly absorb themselves in the content and advertising of travel media.

In the last 10 years, we’ve all come across a media expert claiming that: “Print is dead!” Once upon a time, we may well have braced ourselves with well-prepared sentimental view to past glories about wonderful “print moments”. But as another month has passed, our print figures have gone up and more excitingly (in recent times) digital brands are also shifting into print.

Simon Leslie

Flyers are buyers…

Have you noticed that some of the world’s biggest brands are visible and investing in travel media? Ever wondered why?

Simon Leslie

The Power of Print: Free is the Magic Number

I imagine most publishers approach ABC day the same way that Vince Vaughn reads his film reviews. Dutifully, but with a gnawing sense of resignation. After all, there’s nothing like a page full of YoY% and PoP% minus signs to get the print doomlords and naysayers rubbing their hands in glee. 

As the Californian dust settles following Denver Broncos’ 24-10 victory in Super Bowl 50, the debate over the value the event represents for brands is far from over. Many commentators argue that the $5m price tag for a 30 second spot is ridiculously inflated, while others maintain it makes smart business sense (and, let’s face it, didn’t deter the likes of Amazon, Toyota and Budweiser from reaching for their wallets).

It’s been over a year since we launched the #hemigram social media campaign in United Airlines’ Hemispheres magazine. The idea is beautifully simple: each month we invite readers to share photos of themselves with the magazine to their social media feed, with no incentive other than the chance of being featured in the next issue of the magazine.  


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