Advertising and Markets

In the last 10 years, we’ve all come across a media expert claiming that: “Print is dead!” Once upon a time, we may well have braced ourselves with well-prepared sentimental view to past glories about wonderful “print moments”. But as another month has passed, our print figures have gone up and more excitingly (in recent times) digital brands are also shifting into print.

Simon Leslie

Flyers are buyers…

Have you noticed that some of the world’s biggest brands are visible and investing in travel media? Ever wondered why?

Simon Leslie

The Power of Print: Free is the Magic Number

I imagine most publishers approach ABC day the same way that Vince Vaughn reads his film reviews. Dutifully, but with a gnawing sense of resignation. After all, there’s nothing like a page full of YoY% and PoP% minus signs to get the print doomlords and naysayers rubbing their hands in glee. 

As the Californian dust settles following Denver Broncos’ 24-10 victory in Super Bowl 50, the debate over the value the event represents for brands is far from over. Many commentators argue that the $5m price tag for a 30 second spot is ridiculously inflated, while others maintain it makes smart business sense (and, let’s face it, didn’t deter the likes of Amazon, Toyota and Budweiser from reaching for their wallets).

It’s been over a year since we launched the #hemigram social media campaign in United Airlines’ Hemispheres magazine. The idea is beautifully simple: each month we invite readers to share photos of themselves with the magazine to their social media feed, with no incentive other than the chance of being featured in the next issue of the magazine.  

Simon Leslie

Print Still Matters - Part 2

Welcome to the concluding post from the talk titled Print Still Matters, at the 2016 New York Times Travel Show. If you haven’t already, read Part 1 to see my review on the 3 reasons why print still matters. In this post, I’ll explore the relationship between print and digital in the travel space.

Simon Leslie

Print Still Matters - Part 1

Last week, I was invited to speak at the New York Times Travel Show about whether print still matters. So it won’t surprise you to learn that on a panel full of editors and publishers that were all shouting loudly and positively as to why: Print Still Matters!

When you think about winter travels – your mind may conjure up a blissful image of log cabins, a snowy mountaintop, a chairlift and some après ski – or you may imagine golden beaches, swaying palm trees and the hot sun.


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