Advertising and Markets

Welcome the 2nd instalment of my blog series on Reinventing Travel Media. If you haven’t already read Part 1, to see my review on where we are today. In this post, I’ll explore the appeal of inflight media to passengers, and what this could mean for its future.

Recently I was lucky enough to be invited to speak at the New York Times Travel show on the future of travel media. As the world’s leading travel media company, Ink has quite a role in that future. In a three part series of blogs, I wanted to share with you some of our key insights on this fast evolving landscape…

Sunglasses purchases prompted a remarkably consistent reaction from survey respondents. The Global Passenger Survey reveals that in every region and carrier type no respondents had planned to buy sunglasses, but a consistent 8% across the board stated they had bought them either at the airport or inflight.

This is the first of our Ink Global blog series sharing recent insights from Ink’s Global Passenger Survey, the world’s largest passenger survey of over 50 airlines. Over the next few weeks we will reveal essential insights from the wide range of topics researched in the survey, with this first excerpt looking at the continuing take-up of inflight magazines by airline passengers.



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