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Simon Leslie

When in doubt – blame the bots…?

Well…how bad can the news get for “targeted” digital advertising? I don't think it can get much worse than having to inform a brand that, through no fault or choice of its own, they are now connected, irreparably, to extremist views and even the funding of terrorism.

The Eid Effect

Google data from the Middle East and North Africa shows that search activity for flights and hotels rises significantly during Ramadan, with a particular spike in the second half and immediately after. And what’s one of the most popular destinations searched? London

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