With inspiring storytelling and the innovative use of every single print and digital channel, travel media can help connect your brand with our passengers, enabling them to engage and interact with your brand at every stage of their journey – from trip planning to destination touchdown and beyond. With travel media we mean:
Our award-winning editors, writers and designers create rich and immersive magazines that delve deeper than many newsstand publications. We instill passion and knowledge into every single edition with striking covers and unique visual and editorial styles. We create beautiful, engaging, newsworthy magazines that reflect and interpret your unique brand and speak directly to today’s traveller.
We create digital portals that bring your print magazine content to life through mobile responsive websites and content for social and apps. Print magazines promote digital editions and vice versa with perfect interaction between your tailor made media.
Onboard content portals and video production
We create custom content and in flight programming that embodies your brand, whilst delivering an innovative and engaging passenger experience. Curated and repackaged content, or specially produced sponsored video programming, can be streamed to passengers' own devices or featured as part of the inflight entertainment. Our unique content can be created in conjunction with advertising partners and brands to drive additional revenue. Content can also be repurposed by airline social media teams to generate new and direct engagements with passengers whether they’re inflight or on the ground. Our content is designed to build loyalty, drive engagement or inspire future bookings.
We create and provide rich content for our client’s social channels that generates both positive conversations and deeper engagements. From a cover star’s promotion of the magazine to reader’s interactions and social sharing, we create newsworthy talking points.
We actively work with airline social media teams to build positive conversations with its passengers and future customers.
Our proprietary Targeted Advertising technology can be deployed across all travel booking channels and be placed on high traffic essential travel documents. Our intelligent advertising solutions drive significant third-party revenues for airlines while offering added value to their passengers.
Targeted advertising through digital channels
Our unique targeted advertising allows us to deliver adverts that add value to your passengers’ journey. We use anonymized passenger data to target by:
- Origin, destination and route
- Date of travel
- Cabin class
- Nationality & language
- Frequent flyer status
- Age & gender
Targeted advertising based on passenger demographics can be incorporated into:
- Airline booking web pages
- Booking emails
- Check-in emails
- Print at home boarding passes
- Mobile boarding passes