Etihad Airways

Etihad Airways is the multi-award-winning national airline of the United Arab Emirates, flying more than 18.5 million passengers annually to more than 110 destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. Based in Abu Dhabi, Etihad was named the world’s leading airline at the World Travel Awards eight years in a row.

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What we do

We create an award-winning inflight magazine for Etihad, as well as digital content and video.

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Our magazines

Atlas

Much like an actual atlas, Etihad’s monthly inflight magazine opens up the world to its readers. Mirroring the airline’s forward-thinking attitudes to design and technology, Atlas combines smart photography, stylish design and thought-provoking lifestyle content to create a manual for the modern traveller. Covering everything from new car tech to travel trends, it’s a premium but accessible magazine tailored for the Etihad customer.

Key points

In front of 18.5 million people per year
Issues per year: 12
Advertising contact: Steve Rowbotham

Our products

Boutique

Boutique is Etihad’s inflight shopping magazine, showcasing the variety of luxury products for sale on the airline’s planes.

Key points

Advertising contact: Steve Rowbotham

Our products

Ignition

Introducing Ignition, the ultimate companion to the Abu Dhabi Grand Prix. This beautiful title, fully re-imagined for the 2017 season and delivered in conjunction with Etihad Airways, celebrates the talent, tech and glamour of motorsport’s final race weekend. On planes throughout November, and boasting access to the biggest names in the F1 business, it’s the best way to reach the many fans, jetsetters and teams travelling to the UAE’s capital for dramatic climax of the most glamourous sport on the planet.

Key points

Advertising contact: Steve Rowbotham

Our products

Website

atlas.etihad.com

atlas.etihad.com is the bespoke website of the monthly inflight magazine from Etihad Airways. Here you’ll find travel articles to inspire your next trip, with a view to broadening horizons and bringing you the best from the destinations we fly to. So if you want to discover somewhere completely new or delve deeper into a destination you already know well, the only question is – where next?

Website

Video

Our video work with Etihad

From Etihad’s hub of Abu Dhabi to the sunny European city of Barcelona, we have told the stories of some of the world’s finest destinations in film for one of the most lauded airlines in the industry. Perfectly complementing the Atlas inflight magazine, we produce a monthly location guide – A Day in the Life – offering a glimpse of the top things to do in one of the airline’s enthralling destinations, including food, drink, architecture and interviews with locals. We also create short clips for Etihad’s Instagram stories, with snappy animations and short, engaging captions.