Case study

The Italian job

In the summer of 2019, we created a digital-first, 360-degree campaign designed to inspire easyJet passengers to visit Turin.

Client:
Date:	May 2020
Campaign:	Let's get the world moving again

Based around the 50th anniversary of The Italian Job movie, it ran simultaneously over six platforms including easyjet.com, four social media channels and within easyJet Traveller magazine, and featured, as its centrepiece, a city guide hero video that showcased Turin’s modern-day culture and recreated scenes from the classic movie with our very own FIAT.

The Creative

The Result

8 million

The total audience reached by the campaign in June 2019.

940,000

The number of organic posts on Instagram, Twitter, LinkedIn and YouTube.

80%

The increase in traffic to easyJet’s Turin destination guide webpage that month.

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