Driving web-traffic for brands is a key function of advertising; GPS reports that 21% of some airlines’ readers visit the website of a brand they saw advertised in the magazine. Leading consumers to brands’ sites not only increases brand engagement but also creates a point-of-sale opportunity, and is proof that passengers interact with magazine adverts long after the flight. And with an average 13% of readers recommending a magazine-advertised brand, the potential audience of an inflight magazine can be substantially increased.

With inflight connectivity becoming more available on some airlines, the inflight retail opportunity for airlines can be maximised further, with an additional 33% of passengers on average reading the inflight catalogue.