We’ve always said that the inflight environment offers a unique opportunity to reach people in a relaxed, happy frame of mind when they are away from the distractions of their mobiles and emails, giving them the chance to absorb themselves in the content and advertising of travel media.

Genuine and deep consumer engagement is one of the holy grails of marketing and we have always maintained this is one of the key strengths of travel media.

Now, with this unique and cutting-edge piece of research, we have the proof.

Please feel free to download our white paper for a more in-depth look at how you, your advertiser or your brand can benefit from 50% extra recall from your consumers and customers.