The Business Traveller is a key audience for airlines, and also for advertisers who can reach influential business-decisions makers travelling to business engagements in a way few other media can achieve. Overall, 59% of passengers look for Business news in their inflight magazine, with the figure rising to 76% amongst business passengers. 38% of passengers actively look for Business Advertising, rising to 60% amongst business travellers.
And with up to 34% of passengers on some airlines travelling for business, and 33% Senior management, the inflight magazine offers a uniquely targeted platform for corporate advertisers.
23rd June 2020