The leading media trade magazine in Asia, recently announced that print triumphs over digital among the business elite in Asia.
According to the 2015 Business Elite Asia Study carried out by Ispos Connect, 96% of them are reading more newspapers and magazines and three out of four of those business leaders claim to read at least one or more international newspaper or business titles in print.
According to that same study, they are also among the heaviest users of air travel, flying for business or leisure 11 times a year. Around 41% of them travel in first class or business class, signaling great opportunity for brands to better target this audience.
So what better a way to connect with these key business elite than in an environment that they are most comfortable in and familiar with and via a medium of their choice?
Here at Ink we have an unparalleled access to this most valuable audience through our partners, including: Air China, Air Macau, Bangkok Airways , Cebu Pacific, HK Express, Scoot, and Tiger Air.
Contact us to find out how you can connect with this ever growing audience using our travel media solutions.
23rd September 2020