Excelente, the premium-class cabin magazine for Iberia, is a monthly magazine and is distributed to affluent, well-travelled passengers flying Business Plus and Business Class. It is renowned for its fine living and elegant features on fashion, art, style, watches, cars and cuisine. It provides a new vision of the editor’s creative mind, their inspiration and work through exclusive photos and interviews. One feature that occurs in each issue is: ‘En el estudio de…’, meaning in the studio of. A table is used to exhibit everything a designer uses to produce their final product, such as the tools, the accessories and of course the finished creation. Everything is placed in a particular way, in a specific space, to present a beautiful collage of their work. Here is an example of July’s feature:


 
During my time in Madrid, I joined Jesús Huarte, Editor of Excelente and Antonio Galvez, Art Director of Excelente on an exciting photo shoot to discover the initial formation of the feature and I was astonished by the amount of effort and time that goes into it. The photo shoot I experienced was with well-known fashion designers Andres Gallardo and Marina Casal, the duo behind the ANDRESGALLARDO brand.

ANDRESGALLARDO all began from a selection of found porcelain figures that were recreated into imaginative, nature-based jewellery pieces. The porcelain figures were broken into bits to be polished by hand and then restored into individual and artistic masterpieces. Andres said, “we never thought, lets make jewellery out of broken pieces of porcelain, it was more of a creative impulse”. Initially, they created the first series of unique pieces for friends and family, which fast caught the eye of stylists and special arts who were fascinated by the concept. So they began to look for old antiques in flea markets and carefully hand picked pieces that told a story, pieces that can be transformed into something new and desirable. What started as a hobby, slowly become a full time job and a successful brand. ANDRESGALLARDO all began from a selection of found porcelain figures that were recreated into imaginative, nature-based jewellery pieces. The porcelain figures were broken into bits to be polished by hand and then restored into individual and artistic masterpieces. Andres said, “we never thought, lets make jewellery out of broken pieces of porcelain, it was more of a creative impulse”. Initially, they created the first series of unique pieces for friends and family, which fast caught the eye of stylists and special arts who were fascinated by the concept. So they began to look for old antiques in flea markets and carefully hand picked pieces that told a story, pieces that can be transformed into something new and desirable. What started as a hobby, slowly become a full time job and a successful brand.


To begin, an empty table is used as a blank canvas and a selection of pieces are chosen from around the workshop which are then placed on the table one by one. The table contains: leather bags with porcelain animal shaped inlays, rings with large porcelain sculpted rabbits, necklaces made with beautifully hand painted porcelain moulded fish figures, bow necklaces, porcelain carved jaguar bracelets, the tools used to hand make the unique pieces, including a saw, a hammer and many more. In the magazine you see just one image, but in reality a photo shoot like this takes several hours. It’s incredible to see how much attention to detail goes into this beautiful feature as each piece is moved a number of times to ensure it is absolutely perfect. Many sample pictures are taken to see if everything is positioned in the correct place. The final stage is for editor of Excelente to interview Andres and Marina to discover the story behind each piece of jewellery. Read the feature En el estudio de ANDRESGALLARDO here.