Excelente, the premium-class cabin magazine for Iberia, is a monthly magazine and is distributed to affluent, well-travelled passengers flying Business Plus and Business Class. It is renowned for its fine living and elegant features on fashion, art, style, watches, cars and cuisine. It provides a new vision of the editor’s creative mind, their inspiration and work through exclusive photos and interviews.

One feature that occurs in each issue is: ‘En el estudio de…’, meaning in the studio of. A table is used to exhibit everything a designer uses to produce their final product, such as the tools, the accessories and of course the finished creation. Everything is placed in a particular way, in a specific position, to present a beautiful collage of their work. Here is an example of May’s feature with Tom Davies:

Excelente, the premium-class cabin magazine for Iberia, is a monthly magazine and is distributed to affluent, well-travelled passengers flying Business Plus and Business Class. It is renowned for its fine living and elegant features on fashion, art, style, watches, cars and cuisine. It provides a new vision of the editor’s creative mind, their inspiration and work through exclusive photos and interviews.



I went along to one of the photo shoots to discover the initial formation of the feature and I was astonished by the amount of effort and time that goes into it. The location of the shoot was in a beautiful apartment in the centre of Madrid belonging to a well–known fashion designer called Belén Fernández-Vega. Belén produces jewellery by recycling antique pieces and recreates them for those who are looking for som­­­ething special and rare. What started as a hobby, slowly became a full time job. She desires to extend the life of ancient objects, hence the brand name ‘TO BE continued’. Each piece tells an interesting story.

 I took some close up photos of the items on Belen’s workshop table. Below you can see; a plate with neatly placed cufflinks, a record disk with rings equally positioned around it, artistic sketches of jewellery and the stamp used to mark products that get sent to clients. Belén showcases her new collection of jewellery by cutting a hollowed circular hole in the pages of an antique book, and places the hand made piece of jewellery inside.

The vintage feel ties in with the jewellery and produces a unique presentation.

 


The photo shoot was an experience in itself. Belén welcomed us into her home, she made the most delicious banana cake, beautifully shaped in a heart. It was one of the best banana cakes I had ever tasted (it was that good I couldn’t resist taking a bite before taking the photo). To accompany it, she brought out an exotic digestive herbal tea all the way from Mexico.

 

In the magazine you see just one image, but in reality a photo shoot like this takes several hours. It’s incredible to see how much attention to detail goes into this beautiful feature as each piece is moved a number of times to ensure it is absolutely perfect. Many sample pictures are taken to see if everything is positioned in the correct place. The final stage is for Jesús, the Editor of Excelente to interview Belén to discover the story behind each piece of jewellery.



Click the image below to view the full feature:



Take a look at some of the features in our previous issues.

January 2015 | February 2015 | March 2015 | April 2015 | May 2015 | June 2015 |July 2015 | August 2015