A New Year relaunch

The dawning of a new year is the perfect time implement new ideas to ensure that the next 12 months are even more successful - and at Ink we are starting on a high.

January 2019 marks the launch of the reimagined b.inspired magazine for Brussels Airlines, with editor Vicky Lane, award-winning art director Mat Wiggins and senior designer Mary Watson bringing this contemporary travel publication to life. Take a look at how the magazine has changed

The relaunched magazine firmly sticks to its promise to inspire with original stories from across the airline’s far-reaching network. There is on-the-pulse travel trends, insider information on local culture, people, cuisine and events, plus motivational business articles.

Whether you're dipping into our radar and insights sections or our features, travel our world feeling truly inspired.

Read the full press release from Brussels Airlines, or get in touch to discuss advertising opportunities.

The front cover of newly-redesigned b.inspired magazine for Brussels Airlines
The January issue front cover of newly-redesigned b.inspired magazine for Brussels Airlines

Explore new horizons

As Tanguy Cartuyvels, VP Marketing Brussels Airlines, put it:

“I always start from the perspective of what is important for our guests, putting myself in their shoes. With the revamp of our inflight magazine, we have created a stronger balance offering a good mix of shorter, easier reads to longer in-depth features from across our network, together with a modern design that is sleeker and more stylish. Our aim is to make our inflight magazine newsstand-worthy, deeply inspiring and one which our guests will want to take home with them as a memory of their flight with us.”

Aerial art by Antoine RoseA feature on the aerial art of Antoine Rose

Monica Devi Lim, Publications Director, b.inspired:

“We have revamped b.inspired to give it a lighter and fresher touch and to stay relevant to our guests today. The pages are filled with bigger and more fabulous photos from across our network, top travel experiences that guests can fly to with us, tips on where to sleep and eat, plus must-see events and exhibitions! We also meet the upcoming movers and shakers of the new business world, and take guests behind the scenes at Brussels Airlines with first-person interviews. Our new-look magazine will inspire guests to travel and experience even more of our world.”

Front cover feature on Ghana's wellness revolutionFront cover feature on Ghana's wellness revolution. Photography: Ben Pipe

Michael Keating, Joint CEO, Ink:

“We are thrilled to be unveiling the new b.inspired magazine. It’s an intentionally, all-out inspirational travel publication filled with the very best experiences and stories, from Brussels Airlines’ diverse network over three continents. The new magazine encapsulates both the unique positioning of Brussels Airlines and people’s never-ending quest to explore new horizons. It’s exciting that this already award-winning magazine is in front of more and more people every year as Brussels Airlines’ passenger numbers continue to grow by double digits.”

A feature on the Wim Hof methodA feature on the Wim Hof method. Illustration: Tom Jay

Want to advertise in our new-look magazine? Get in touch with Zina: Zina.Mures@ink-global.com