We are very excited to announce that Etihad Airways, awarded as the “World’s Leading Airline” for eight consecutive years, has signed a deal with Ink for its new inflight media.

Ink is teaming up with the National Airline of the United Arab Emirates in March 2017 to launch the new 5 star inflight magazine Atlas and once again enhance the onboard experience for its loyal customers.

Atlas will be modern in its outlook, global in its perspective. An ideal companion to one of the 21st century’s most innovative airlines.


Peter Baumgartner, CEO of Etihad said:


"Everything we do at Etihad is about providing unparalleled luxury. Ink is working on a new magazine that we are excited to announce will be cultured, warm and considerate to reflect the expectations that high-class leisure and business travelers enjoy from Etihad.”


From its Abu Dhabi base, Etihad Airways flies its loyal 18.5 million annual passengers to more than 110 passenger destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas.

Etihad has a vision to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality. And this vision has driven us to begin this partnership. Here at Ink we pride ourselves on the award-winning travel media that we create, and together, we have invested in building the most agile and creative editorial and ad sales teams around today in Abu Dhabi, London, Singapore and Miami.

This new deal with Etihad comes only 2 months after Ink signed Qatar Airways and means that we now have a considerable share of the market in the Middle East – and sees our global audience reach go up to 775 million passengers annually. Our other recent industry wins and deals include magazine deals with the Philippines flag carrier PAL, Silk Air of Singapore and Cebu, the largest airline in the Philippines.