The April edition of Eurostar's Metropolitan Magazine, once again pushed the creative boundaries for innovative and engaging content.
Ink commissioned the acclaimed illustrator Jean Jullien to create 2 special covers (one British and one French) and invited Eurostar travellers to draw on it whilst on the train and post their musings. It’s off to a very creative start and the hashtag #doodleonthetrain is filling up.
Passengers love to read the magazine – and we are finding that the numbers of people taking it home with them has really taken off. We printed an additional number of magazines this month, to make sure that people had the chance to draw on their own copy – and we put the covers online so that people could download and participate in their own homes too.
18th October 2019