Author: Ric Stockfis - Managing Director, APAC at Ink

We’re delighted to announce that from January, we are relaunching Going Places, the inflight magazine for Malaysia Airlines, as well as selling their entire suite of media assets. We couldn’t be more excited, especially as it coincides with Visit Malaysia 2020 - a nationwide campaign to drive record tourism numbers. 

Malaysia is a country close to our heart here at Ink (quite literally, the border is barely a 30-minute drive from our Singapore office). Some of our team grew up in Malaysia and many still have family there. All of us who’ve visited the country have been blown away by the warm welcome, fantastically diverse culture and rich history. The airline code MH even stands for Malaysian Hospitality! We can never wait to get back there, so much so that we’re using this exciting news as an excuse to get our leadership team together in the new year and test our limits by climbing Malaysia (and SE Asia’s) highest mountain, the stunning, 4,095 metre high Mt. Kinabalu.

Whether it's diving, hiking, admiring modern architectural marvels side by side with historic shophouses, eating street food to your heart’s content - or getting off the beaten track for up-close encounters with rare wildlife - there’s something for everyone in this stunning Southeast Asian destination. The long-running tagline “Malaysia, Truly Asia” must surely rank as one of the most successful and memorable tourism brand campaigns in recent years.

The flag carrier of the country and a Oneworld member, Malaysia Airlines serves more than 100 destinations across six continents, and recently signed a new partnership and code-share agreement with Singapore Airlines, another Ink client.

In fact, the two airlines used to be one, starting life as Malayan Airways in the 1930s, before splitting in the 1970s. Malaysia Airlines now fly 40,000 travellers daily, embodying the country’s rich traditions and warm hospitality on board, while opening up more of Malaysia’s amazing destinations than any other airline.

The all-new Going Places magazine (which will see a full redesign in April) is a love letter to the nation and a beautifully designed invitation to explore one of the world’s most stunning and culturally diverse destinations. Through compelling content and imagery, we present the face of Malaysia to the world, and bring the world to Malaysia. Intriguing personalities from across the country and around the world lead us on private tours of their energetic neighbourhoods, while the airline’s international network is brought to life by award-winning writers and photographers. The all-new magazine is sure to be read and remembered by all onboard. 

Ink will also be responsible for a broad array of brand and advertising opportunities across other Malaysia Airlines channels, including advertising and sponsorship of their inflight entertainment, onboard WiFi, airport lounges, boarding passes and much more.

Both airline and nation will be ‘going places’ in the coming years. Homegrown brands like Maybank, Grab (the ‘everyday everything app’ originally founded in Malaysia) and car-manufacturer Proton are making a name for themselves on the world stage, while Malaysia Airlines has recently rolled out a slew of new initiatives, including shuttle fares between Singapore and Kuala Lumpur, codeshares with British Airways and Turkish Airlines, and a bold new brand campaign for 2020, ‘Fly Malaysia’. All making the Malaysian experience come alive the moment a traveller steps on board.

So, get in touch now to discuss how you can be part of this exciting new journey and connect your brand with one of Asia’s most dynamic, fastest-growing destinations. You can reach me on email at ric.stockfis@ink-global.com.