Inflight magazine advertising displays a strong call-to-action from readers, with 73% acting upon inflight-magazine adverts in some form.
41% of readers state that they have purchased a product advertised in the magazine either at the airport or on return, or gone online to purchase.
Inflight magazines are also an important driver of advertiser brand’s web-traffic, with 7% of readers having visited brands’ websites they may have seen in the inflight magazine. And with a 13% recommendation rate, inflight magazines continue to work for their brands long after the flight, increasing their audience reach by a potential 13% – in the case of some larger airlines’, thousands more consumers per month.
4th March 2020