9th July 2015.
Iberia and its global media partner Ink have launched their integrated media platform: www.iberiamedia.com
This new media platform was presented at Madrid’s Teatro Bodevil in an event attended by professionals from advertising, marketing and media. In the evening, the broad portfolio of Iberia’s advertising products, including Ronda and Excelente, Iberia’s on board magazines, banners on iberia.com, or the airline’s boarding passes, among others were displayed.
Guests enjoyed cabaret and acrobats and participated in a draw to win a holiday for two in Mexico City, sponsored by Iberia and the Green Park Hotel.
According to Carolina Martinoli, Iberia’s Customer Experience Director, “Our advertising partners will now have the chance to know and take advantage of the ad opportunities in Iberia’s different channels at a glance. Altogether we offer 600 daily flights to 119 destinations in 43 countries, reaching an international audience from the moment they visit iberia.com to buy their tickets until they reach their final destination.”
Simon Leslie, Ink CEO, said: “On launching our new advertising opportunities for Iberia, we are seeing unrivalled level of engagement and connection with global passengers. Our new magazines and digital offer great opportunities and we at Ink are proud to be increasing Iberia’s media sales exposure, reach and advertising prospects. We are seeing advertising sales growth in Spain, and great strength from the Latin America markets.”
For more information, visit www.iberiamedia.com
: Iberia is the leading carrier on routes between Europe and Latin America and it flies to more than 119 destinations in 43 countries, America, Africa and the Middle East. Together with its subsidiary Iberia Express and its franchise partner Iberia Regional/Air Nostrum, it operates about 600 flights each day with a fleet of almost 130 aircraft. It offers easy and convenient connections at its hub in T4 in Madrid-Barajas airport. For six of the past eleven months, Iberia was the world’s most punctual airline, according to Flightstats. Iberia is a member of the oneworld alliance that operates more than 14,000 daily flights to some 1,000 destinations in more than 150 countries. For more information, please visit http://grupo.iberia.es
: Founded in 1994 in London, Ink is the world leader in travel media and technology. With a staff of more than 300 people, Ink creates award-winning media and builds innovative technology to provide more than 100 differentiated products across airlines and rail partners. These unique partnerships allow more than 677 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through out-of-home inflight magazines, online, and on mobile devices. Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In addition to its headquarters in London, Ink has offices in Atlanta, Dallas, Miami, Melbourne, New York, São Paulo and Singapore.