Inflight advertising and promotions fulfil a range of functions for their brands, including:
Increasingly important to brands and advertisers is word-of-mouth, with customer advocacy for a brand’s product or message magnifying the initial audience exposed to brand’s messages. 13% of readers say they have recommended a brand, product or service they saw advertised in inflight magazines, potentially increasing the total audience reached by hundreds of thousands of consumers in the case of some larger airlines. Referral by these “ambassadors” is a positive, making adverts work harder through their word-of-mouth. Advocate marketing is an added function which inflight advertising does particularly well, driven as it is by the high consumer engagement that the travel experience promotes.