Ink today announced that it has been selected by Singapore Airlines to relaunch its inflight magazine, SilverKris, and represent its global media sales.  

Ink is relaunching SilverKris as an inspiring, globally-minded publication for Singapore Airlines customers in May 2018. The new magazine will feature a contemporary design and exciting content drawn from Singapore Airlines’ global route network, which encompasses 370 destinations in 86 countries and territories worldwide. The magazine will be available on board all Singapore Airlines flights and in SilverKris Lounges worldwide.

Ink’s joint CEO Michael Keating said:

“Singapore Airlines is the world's most awarded airline and we’re thrilled to be partnering with them to deliver a new world-class magazine. SilverKris will be a beautiful, bespoke publication, every bit as elegant, sophisticated and inspiring as the airline. As well as being something for readers to deeply engage with, it also offers advertisers the opportunity to reach and connect with Singapore Airlines’ highly sought-after and influential audience. Having set-up an Ink office in Singapore over a decade ago, it is thrilling to now be working with Singapore Airlines.”

Ink’s Asia Pacific MD Ric Stockfis added:

“All of us at Ink’s Singapore office are extremely proud to have been chosen by Singapore Airlines, a carrier with more than 70 years of prestigious history, to help relaunch their inflight magazine for today’s discerning international audience. SilverKris will be the centrepiece of a complete multimedia suite, including an exciting new series of destination videos, that will inspire and engage passengers at every stage of their journey.”

In addition, Ink will be revamping Singapore Airlines’ travel inspiration website and app and represent all digital advertising opportunities.

Ink is also the current publisher for Silkwinds, the inflight magazine of Singapore Airlines’ regional carrier SilkAir, and represents the airline for magazine and media sales. Together, the two airlines carry more than 25 million passengers a year to almost 100 destinations worldwide.

This is a unique advertising opportunity for brands as travel numbers are increasing year on year and are predicted to double by 2035, with the Asia Pacific region expected to be the source of more than half the new passengers over the next 20 years.


We know our audience 

With Silverkris, you are reaching a targeted demographic of savvy travellers on a global scale. 
The 19.2 million annual international passengers often fly for business and for pleasure and have discerning knowledge of and appreciation for luxury. 

For more information about Singapore Airlines' Silverkris magazine please contact Denise Jaschke:

+65 6302 2377