We’re thrilled to announce that Scoot, our magazine for Singapore’s low-cost, long-haul carrier, picked up the award for Inflight Magazine of the Year 2016 from the Media Publishers Association of Singapore (MPAS) at the end of September. The award comes hot on the heels of Ink’s commercial team taking home Bronze at the Sparks Awards for Media Excellence, for their work conceptualizing and selling a special SG50-themed Scoot livery.
Ink has worked with Scoot since its first flight in June 2012 and the Scoot magazine has gone from strength to strength (as well as from quarterly to bi-monthly) over that time. In 2014 it won a Gold Award for Best Editorial Brand Projection at the Asian Publishing Awards and this latest accolade is testament to the team’s continued hard work in crafting a title consistently packed with fresh ideas, fun content and playful design.
The past 12 months saw the introduction of an exciting new cover concept drawing on artistic talent from across the region, a re-invention of the front section of the magazine (“Your Hacks”, filled with offbeat tips and tricks for exploring the Scoot network) and a wealth of fascinating original feature stories. The team went surfing in a secret corner of Taiwan, cycling through Tokyo at night and learnt how to dress like a Bangkok rockabilly. They ate ice cream sandwiches street-side in Singapore, took a road-trip from Sydney to Melbourne and explored South Indian dance culture in Chennai. And for the “Destination Unknown” series they convinced intrepid travel writers to pack their passport and turn up at the airport to discover where they’d be off to for the weekend!
Scoot has grown significantly since launch and now serves more than 20 cities (including the recent announcement of its first European destination, Athens) and the Scoot magazine reflects the airline’s quirky marketing, young-at-heart spirit and the inspiration it takes from the destinations to which it flies. It’s a powerful brand extension and, most importantly of all, a truly fantastic magazine, beloved by readers, advertisers and the airline and - evidently - by the MPAS judges too!
8th January 2020