This is the first of our Ink Global blog series sharing recent insights from Ink’s Global Passenger Survey, the world’s largest passenger survey of over 50 airlines. Over the next few weeks we will reveal essential insights from the wide range of topics researched in the survey, with this first excerpt looking at the continuing take-up of inflight magazines by airline passengers.

Over the course of a year, 97% of an airline’s passengers will have read the inflight magazine – and on any plane 75% will be reading the magazine. Reading the inflight magazine is the No.1 activity alongside watching the inflight entertainment, as passengers inflight are in a relaxed mindset which promotes aspiration, inspiration and entertainment.

And with 89% of readers looking for features about the airlines destinations, inflight magazines are the natural showcase for travel brands, airline marketing and customer service.