October sees the launch of The National for Amtrak - a magazine that celebrates American culture. This new bi-monthly magazine is distributed across Amtrak’s extensive route network of 500 destinations and 46 states across the US.
Rob Friedman, Amtrak’s vice president of Brand Management and Marketing said: “We are dedicated to enhancing our customers’ onboard experience, highlighting the unique elements that Amtrak offers and The National does just that – celebrating the country our customers see gliding past their train window and showcasing the personalities, culture and destinations along America’s Railroad®. Together with Ink – who brings a wealth of knowledge – we believe we will be providing customers with engaging editorial to enjoy during their journey.”
“The National is an inspired publication that celebrates American culture,” said Jordan Heller, The National Editor in Chief. “Railways are integral to shaping our national identity and America’s Railroad® is the perfect platform for a contemporary magazine.”
The first issue includes a conversation with the American feminist icon Gloria Steinem—who’s bringing her brand of activism to a new generation with her Vice television show—lost early fiction by the quintessential American novelist Jack Kerouac, a photo essay capturing the pastoral beauty along Amtrak’s Empire Builder line in the interior northwest, a profile of a whiskey distillery that launched a bourbon boom in New York State, and the story of business mogul Dan Gilbert’s heroic efforts to revitalize Detroit—the once-great and left-for-dead American city.