Global travel industry intelligence company Skift has just identified Ink as a thriving success story in the travel media space in their latest in-depth report on the Travel Media industry. Citing Ink’s impressive reach and influence in a competitive market place; "Ink Global reaches 1.9 million readers every day and generated £50 million in ad revenue last year”.
The report provides a snapshot of the travel media landscape and looks at how travel publishers are adjusting business strategies to meet new challenges. Travel businesses need to be their own media companies now, and it’s not enough to create great content; that content needs distribution beyond subscriptions. The report covers Ink’s role in the changing travel media landscape, and uncovers strategies for increasing engagement and growing ad revenues. To read the executive summary for the report, click here and click here to purchase the full report - which is already available to Skift subscribers.
8th October 2020