Brussels Airlines

Brussels Airlines is the flag carrier of Belgium and the country’s largest airline. It operates flights to more than 60 destinations in Europe, 19 destinations in East, Central and West Africa, and 3 in North America – including Washington and New York. In 2014 – 2015, Brussels Airlines carried a record 8 million passengers showing a year-on-year growth of 14%. The Airline is a subsidiary of Lufthansa and it's the perfect place to find both business and leisure passengers. Ink’s multilingual magazine can get your brand and it’s advertising into the heart of this key market in the centre of Europe.

Media Solutions


Readership per year: 8 million
Issues per year: 12
Advertising contact: Steve Rowbotham

b.inspired is the inflight magazine for Brussels Airlines’ global network. This elegant glossy monthly magazine covers people, ideas, culture, society, food, fashion, travel and business in the context of the airline’s destinations across three continents. Offering engaging reads, beautiful design and striking photography, b.inspired inflight magazine seeks to ensure its readers are just that, revealing a different side to the city destinations, with fresh stories and alternative perspectives. The tone is sharp, smart, cultured and well-informed, and the content is always entertaining. b.inspired aims to provide passengers with a fresh inside track on each city, with lots of inspiring ideas to help them make the most of their trip while proudly showcasing the very best that Belgium has to offer. With a reach of 60% senior managers, director level and C-suite executives, b.inspired offers advertisers the opportunity to reach and connect with an elite audience with plenty of time to spend with the magazine and your advertising message.

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Brussels Airlines Boarding Pass & Travel Documents

We create prominent advertising opportunities for brands on essential travel documents, targeted directly into the hands of key passengers.

Brussels Airlines targeted advertising generates dynamic advertising on passengers print-at-home boarding passes. This allows advertisers to connect to affluent business and leisure travellers, flying to over 60 destinations worldwide, by get their message on each of their print-at-home boarding passes. With 61% of passengers able to recall the brand they’ve seen on their boarding pass, targeted advertising with Brussels Airlines provides businesses with the opportunity to engage, inform and educate passengers from up to 48 hours before travel and through their entire travel journey.

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