b inspired is the inflight magazine for Brussels Airlines’ global network. This elegant glossy monthly magazine covers people, ideas, culture, society, food, fashion, travel and business in the context of the airline’s destinations across three continents. Offering engaging reads, beautiful design and striking photography, b inspired inflight magazine seeks to ensure its readers are just that, revealing a different side to the city destinations, with fresh stories and alternative perspectives. The tone is sharp, smart, cultured and well-informed, and the content is always entertaining. b inspired aims to provide passengers with a fresh inside track on each city, with lots of inspiring ideas to help them make the most of their trip while proudly showcasing the very best that Belgium has to offer. With a reach of 60% senior managers, director level and C-suite executives, b inspired offers advertisers the opportunity to reach and connect with an elite audience with plenty of time to spend with the magazine and your advertising message.