The all-new Aspire is an international magazine, with the people and city of Hong Kong at its heart. Visually stunning and filled with engaging, original content in both Chinese and English, it is a magazine for passengers to treasure.
The upfront section “Above & Beyond” provides a global briefing on the most interesting developments from the worlds of food, fashion, tech, arts and entertainment in Hong Kong and beyond. Carefully curated to appeal directly to Hong Kong Airlines’ savvy, globally-curious passengers, Above & Beyond clues them in to the latest and greatest in the destinations they’re flying to. Exciting, original feature stories bring trends, destinations and personalities from around the network to life, with glorious, destination-led travel stories, and in-depth discussions of luxury lifestyle trends. Meanwhile, “In Conversation” features interviews with influencers or innovators, from the culinary, arts, fashion scene and beyond, to discover what Hong Kong means to them, the role travel plays in their lives and the story behind their success.