Philippine Airlines

Founded in 1941, Philippine Airlines is Asia’s first airline and the Philippines’ flag carrier. PAL celebrates its 75th year with its new brand campaign—The Heart of The Filipino. The national carrier remains focused on fleet modernization, route network expansion and service innovation and it has a commitment to exceed passengers’ expectations, uphold world-class service and become a five-star airline by 2020. PAL’s newly launched magazine Mabuhay is already proving to be a great success in the advertising market and has been greeted with significant prise from passengers.

Philippine Airlines, Mabuhay magazine


Readership per year: 14.4 million
Issue per year: 12

July 2016 saw the launch of a re-branded Mabuhay, the much-loved inflight magazine. The title’s upgrade includes spotlights of inspiring personalities from around the world, stories that motivate readers to explore and photo spreads that capture happenings across the Philippines’ magnificent islands. Both worldly and warm, the new Mabuhay provides loyal readers with a fresh start.

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