Singapore Airlines

Singapore Airlines is the world’s most awarded airline and the nation’s flag carrier, renowned as an innovative market leader for its best-in-class products. Hubbed at Changi Airport, the airline carries more than 19 million passengers annually on its multi award-winning service. Today, Singapore Airlines operates a modern passenger fleet of more than 100 aircraft that serve over 60 destinations in 30 countries.

A monthly title that truly reflects Singapore and Singapore Airlines’ position as a global leader, SilverKris is an inspiring, sophisticated publication and indispensable reading material for the airline’s passengers. The magazine is available on board all Singapore Airlines flights and in SilverKris Lounges worldwide

Unanimous approval from both industry experts and consumers makes Singapore Airlines a coveted partner. And with an illustrious history that goes back 70 years, advertising in SilverKris offers not just a massive reach but also a prestigious environment for your brand.

This is a unique advertising opportunity for brands as travel numbers are increasing year on year and are predicted to double by 2035, with the Asia Pacific region expected to be the source of more than half the new passengers over the next 20 years.

Media Solutions

SilverKris

Readership per year: 19.2 Million
Issues per year: 12
Advertising contact: Denise Jaschke

The reimagined SilverKris is a beautiful, world-class publication that truly reflects Singapore and Singapore Airlines’ position as a global leader in the airline industry. The title features an entirely bespoke front section called “The SQ”, which provides readers with a curated briefing on the hottest happenings and must-know trends around the world to upgrade their travel intelligence. Amazing photography and in-depth writing showcase the stunning breadth and depth of the SQ network, providing savvy Singapore Airlines’ passengers with a wealth of inspiration on how best to explore the globe.

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SILVERKRIS.COM

The reimagined SilverKris is a beautiful, world-class publication that truly reflects Singapore and Singapore Airlines’ position as a global leader in the airline industry. In addition to travel tips, emerging trends and destination guides, SilverKris also showcases stunning photography and in-depth writing, which emphasise the breadth and depth of the SQ network. All these provide savvy Singapore Airlines passengers with a wealth of inspiration on how best to explore the globe.

SilverKris is named after the kris, a Malay weapon used in the 14th century. Legend has it that the kris possessed many qualities, the greatest of which was its ability to anticipate danger and protect its owner. The kris was treated with the utmost respect and often became a family heirloom. Today, its function is purely ceremonial. In choosing a kris made of silver as the symbol of our service, we acknowledge both the quality and reputation of Malay silverware and our roots in Malayan Airways, which began in 1947.

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