Sport24

Stadiums in the sky and at sea. Sport 24 and Sport 24 Extra are the first live sports channels for the international airline and cruise line markets.

Broadcast 24 hours a day, year-round, Sport24 brings over 6000 live hours of the world’s most premium sports to millions of passengers globally. From football’s most popular leagues, F1 races, world cups, golf majors, tennis grand slams, American sports, and more, Sport24 keeps passengers connected to the live sports they love, in the most unforgettable way.

Passengers want live sport

52%

Agree Sport24 is a consideration when booking

74%

Watch Sport24 over other onboard entertainment

81%

Wish Sport24 was available on other carriers

Sport24 partners

“We are excited to continue our collaboration with IMG and Sport 24 as part of our commitment to making NBA games and programming accessible to fans wherever they are. Through this agreement, fans will be able to follow the excitement of the NBA as they travel the skies and seas.”

Adam Cox Senior Director, Global Media Distribution @ NBA
“The videos and stories brought our venue to life. We saw a clear spike in engagement and bookings after their campaign.”

James Carter The Grand Pavilion, Brighton

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Sport24

52%

74%

81%

Sport24 partners

“We are excited to continue our collaboration with IMG and Sport 24 as part of our commitment to making NBA games and programming accessible to fans wherever they are. Through this agreement, fans will be able to follow the excitement of the NBA as they travel the skies and seas.”

“The videos and stories brought our venue to life. We saw a clear spike in engagement and bookings after their campaign.”

Start your journey